Analysing the brief

Requirements:

• updated back ground music 
• needs to be 20 - 40 seconds 
• need a camera - use different types of camera angles 
• need an editing software 
  
• need to create a website 
• needs to appeal to the target audience 
• parents consent for actors 
• risk assess the location 
• secondary appeal to parents - there the ones with the money 

Potential Problems:

• Designer footwear for kids – advert has to be high-end, but also be fun for children.
• Young actors potentially not as reliable – may slow down the shoot
• 5 weeks is a quick turnaround for something like this
• Has to appeal in some way to adults who will be spending the money
• Can’t show dangerous things that children might imitate
• Targeting and established brand at a whole new audience
• Crowded market 
• Only target audience detail is age – have to appeal to gender, ethnicity, etc