Unit 2 - Pre-Production and Planning

  1B) 1. One asset that is needed is quizzes. This is because the company feel that there needs to be interaction in the game for the children to remember they facts of space and to keep them entertained. They want the children to know and remember key facts such as the distance from planets to the sun and the names of different planets.  2. Another asset that is needed in this app is bright colours. The company believe that the app needs to be colourful so the app appeals to the age range (7-13). The bright colours will make the app more engaging as it will look more interesting to the children. 

 Target audience - a  specific group of consumers most likely to want your product or service Gender   Gender is the male and female sex,  references to social and cultural differences rather than biological ones .  If a product is marketed as typically female or typically male,  it can lose its appeal to the opposite sex . The use of too many gender stereotypes or a negative portrayal of these stereotypes can also lead to a backlash Advertising frequently uses gender roles  to promote products . Gender-based marketing means that you  divide your target groups into men and women, then craft your messages based on assumptions about male and female consumers . Summary The male and female gender  reference  to the social and cultural differences rather than biological ones. If a product is marketed as typically male or female, it may then lose its appeal to the opposite sex, some examples are make-up, football,  etc. Too many gender st...

 Strengths  minimum of 4 clips is low, gives a lot of room to work with designer brand - big budget  Weaknesses 8-14 is a big age group, a lot changes between those ages  high end = expensive, limits the audience  no specific gender = wider audience to cater for  Opportunities  because it's designer footwear, opportunity to liaise with high end retail brand can afford rights to licence music, could provide an opportunity to liaise with large record label Threats  crowded market, lots of competition  working with young actor in an urban area is dangerous due to traffic

 Mood board -  powerpoint isn't working so had to do it here.  why make a mood board? allows team and client to explore and make judgment about overall aesthetic good judgements at this phase can help the product to appeal to its target audience and to connect to, or stand out from, competitor products. 

   Why Mind Map?   Allows for the development of ideas.   can begin to explore which ideas are most fruitful - open up constructive possibilities.  can begin to explore various ways of developing ideas.  can identify ways that ideas might connect and combine. 

Examples: Blue sky thinking -  group get together with a piece of paper, any thoughts/ ideas are put on the paper.  Mind map - initial phase of planning, thoughts and ideas linked together.  Mood board - collection of images, materials, words, fonts and objects that create a feel for the project. SWOT analysis-  strengths weaknesses, opportunities and threats can reduce your initial ideas down to one idea that you take forward. 

Requirements: Implicit - something that's implied/suggested  Open - freedom for you to make decisions Constraints - limits  Explicit - directly stated 

Blue Sky Thinking -  a form of creative brainstorming . If there were absolutely no limits, no judgments and no consequences. 

Contractual brief -  a legal document, which is created between an employee and a client . pros - if things go wrong you can go back and look at it  cons - may require heavy work load, creativity  requird   Negotiated brief -  where the media company may possibly have a disagreement or a possible issue with the assignment/brief that they have been given and then negotiate with the client on how they can work their way around it while still sticking to the guidelines of the brief. pros - both sides contribute, brings in producers experience as well as clients  cons - could lead to disagreements, time consuming, client may have a fixed view on what they want Informal brief -  informal and  discussed verbally through meetings . pros - quick and easy, good option is you have a strong existing relationship cons - more potential for misunderstanding, details may be missed  Tender brief -  a more professional approach where a client will advert...