SWOT Analysis

 Strengths 

• minimum of 4 clips is low, gives a lot of room to work with
• designer brand - big budget 

Weaknesses

• 8-14 is a big age group, a lot changes between those ages 
• high end = expensive, limits the audience 
• no specific gender = wider audience to cater for 

Opportunities 

• because it's designer footwear, opportunity to liaise with high end retail
• brand can afford rights to licence music, could provide an opportunity to liaise with large record label

Threats 

• crowded market, lots of competition 
• working with young actor in an urban area is dangerous due to traffic