Target audience

 Target audience - a specific group of consumers most likely to want your product or service

Gender 

Gender is the male and female sex, references to social and cultural differences rather than biological ones. 

If a product is marketed as typically female or typically male, it can lose its appeal to the opposite sex. The use of too many gender stereotypes or a negative portrayal of these stereotypes can also lead to a backlash

Advertising frequently uses gender roles to promote products.

Gender-based marketing means that you divide your target groups into men and women, then craft your messages based on assumptions about male and female consumers.

Summary

The male and female gender reference to the social and cultural differences rather than biological ones. If a product is marketed as typically male or female, it may then lose its appeal to the opposite sex, some examples are make-up, football, etc. Too many gender stereotypes or a negative portrayal can lead to a backlash on company. Advertising frequently uses gender roles to promote products. Gender-based marketing means you divide your target groups into men and women, then craft your messages based on assumptions about male and female consumers.