types of breif

Contractual brief - a legal document, which is created between an employee and a client.

pros - if things go wrong you can go back and look at it 

cons - may require heavy work load, creativity requird 

Negotiated brief - where the media company may possibly have a disagreement or a possible issue with the assignment/brief that they have been given and then negotiate with the client on how they can work their way around it while still sticking to the guidelines of the brief.

pros - both sides contribute, brings in producers experience as well as clients 

cons - could lead to disagreements, time consuming, client may have a fixed view on what they want

Informal brief - informal and discussed verbally through meetings.

pros - quick and easy, good option is you have a strong existing relationship

cons - more potential for misunderstanding, details may be missed 

Tender brief - a more professional approach where a client will advertise their idea and an employee will put together a proposal and pitch it to the client.

pros - find the best company for the job 

cons - takes time, cost to advertise 

Formal brief - a brief given by the client that informs the producer of all of details of the task and the rules they need to follow.

pros - clear, detailed, both sides a chance to contribute, good if you haven't worked together before 

cons - time consuming, have a longer process, more efficient to do things in another way if you already have a relationship 

Commissioned brief - when a larger company outsources to a smaller independent company and gets them to create a product for them. 

pros - don't have to spend as much time

cons - product has been launched, not paid enough, unfair advantage, prevent them from working