Proposal documents
After the pre-production research has been carried out and the initial idea of the project has been firmed up, the first step is to communicate this idea to the client. To do this, a proposal document is created. This document can be created and delivered in a variety of different ways, from a word-processed document that is sent to a client, to taking the form of a pitch at a meeting. The purpose of the proposal is to ‘sell’ your idea to the client so that they give you the ‘green light’ to develop the project. The proposal may be known as a high-concept document.
The audience for a proposal is normally a non-technical audience so the proposal needs to be written using non-technical language that is easy to understand. However, there needs to be enough detail in the proposal that the client is clear about what you want to create. The level of detail will vary depending on how the proposal will be developed. Written versions require more detail, as these are only documents that the client will see. A proposal that is to be presented may contain less detail, as there is the opportunity for the client to verbally seek clarification during the delivery of the proposal
•Data about the proposed target audience
•Sufficient detail to clearly explain the proposed solution to the client
•An outline of the resources required
•An outline of the potential costs of the project, with data to back up the comments
•Information showing how you will be able to create the product within the set timescale.
Project outline documents
A project outline is the initial document given to the various members of a production team.
The purpose of this is to provide the team with enough detail about the project so that they are
clear about what is to be produced. The members of the production team will need to be use
this document so that they can then plan further details of the project. From this, they will
produce further pre-production documents.
The outline should include:
•Details of the narrative of the product
•Resource requirements
•Budget limitations
•A timeline of production
Treatment documents
A treatment goes into more depth than an outline document and sets out the project in detail. The exact structure of this document will depend on the type of media product being developed. The audience of this document is twofold:
•The production team can use it as a reference point, so that they are clear about how the product will develop and what it contains. This is vital when there is a large team developing the media production as this will help to ensure that people do not go off track. The treatment document is also a starting point for other documents to be created. Storyboards, scripts and shooting scripts will be created from the details contained within the document.
•The treatment document can also be shown to the client and potential investors so thatthey are given a clearer understanding of what the final product will be.
Film
They vary in length, content, and even format. While there isn’t necessarily a definitive template for
treatment, understanding the foundational definition of a film treatment will help you write an
effective one.
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