Research

 Audience research 

Information about the target audience is collected and analysed. It ensures that the product targets the correct audience the correct way. Research is carried out into the target audiences awareness of the media products sector and it benefits, together with their willingness to purchase the product. Its carried out using primary research (target groups). Info is used to create the design of the product and formulates its development so that its chances of being successful increases. 

Market research 

Research into sectors of the market. A more targeted approach can be used to develop the media product. Less time and money are wasted of some of the issues are found now. 

Production research 

Collect source material that can be used in the media product. Material will vary depending on the media product being developed. 

Establish how viable the project is in itself

Determine what locations and resources will be needed

Who's carries out the research? 

Carried out during the planning and pre-production phase is time-consuming and requires a variety of resources. There are a number of specialised market and audience research companies, such as apses MORI and touchstone research, inc. who can be employed to carry out this aspect of the production. This is often cost efficient way to carry out research. Company doesn't have to waste resources employing specialists.