Unit 2 - Pre-Production and Planning

Individual release form  – Personnel working for a media production company will need to sign over the rights to their work as part of either their contract or as a separate document.  When an individual produces an item, they may need to release the intellectual property rights to that work. Individual Release Form *Each person involved must fill out a Release Form.* Parent/Legal Guardian: Mobile Phone/Home Phone:  Emergency Contact (if not parent): Medical Conditions: Known Food Allergies: RELEASE OF LIABILITY: I indemnify, defend and hold harmless the KNIGHT HIGGS SHOES, and ALL RELATED COMPANIES from  all claims made and liabilities assessed against them as a result of the registrant’s activities. Further, in case of emerge ncy, I understand that every effort will be made to contact parents or guardians. However, if parents or guardians cannot be reached, or if I, the signed registrant am 18 years of age or older, I hereby give the KNIGHT HIGGS SHOES ...

  1B) 1. One asset that is needed is quizzes. This is because the company feel that there needs to be interaction in the game for the children to remember they facts of space and to keep them entertained. They want the children to know and remember key facts such as the distance from planets to the sun and the names of different planets.  2. Another asset that is needed in this app is bright colours. The company believe that the app needs to be colourful so the app appeals to the age range (7-13). The bright colours will make the app more engaging as it will look more interesting to the children. 

Work plan -  a proposed strategy for a particular project Pros - increases productivity  Cons - time consuming Online  calendar -  a collaborative/personal time management software with a calendar that can be used to keep track of events Pros - can set up alerts and reminders  Cons - depends on technology Gantt chart -  a project management tool that illustrates work completed over a period of time in relation to the time planned for the work Pros - practice better time management Cons - hard to prepare without the right software  Spreadsheet  -  a computer program that can capture, display and manipulate data arranged in rows/columns Pros - free Cons - prone to errors Specialised project  management software - a  software designed to provide a means of planning, organizing and managing various project aspects Pros - reduces costs Cons - m ay not be suitable for large/complex projects with a lot tasks

 Target audience - a  specific group of consumers most likely to want your product or service Gender   Gender is the male and female sex,  references to social and cultural differences rather than biological ones .  If a product is marketed as typically female or typically male,  it can lose its appeal to the opposite sex . The use of too many gender stereotypes or a negative portrayal of these stereotypes can also lead to a backlash Advertising frequently uses gender roles  to promote products . Gender-based marketing means that you  divide your target groups into men and women, then craft your messages based on assumptions about male and female consumers . Summary The male and female gender  reference  to the social and cultural differences rather than biological ones. If a product is marketed as typically male or female, it may then lose its appeal to the opposite sex, some examples are make-up, football,  etc. Too many gender st...

 Strengths  minimum of 4 clips is low, gives a lot of room to work with designer brand - big budget  Weaknesses 8-14 is a big age group, a lot changes between those ages  high end = expensive, limits the audience  no specific gender = wider audience to cater for  Opportunities  because it's designer footwear, opportunity to liaise with high end retail brand can afford rights to licence music, could provide an opportunity to liaise with large record label Threats  crowded market, lots of competition  working with young actor in an urban area is dangerous due to traffic

 Mood board -  powerpoint isn't working so had to do it here.  why make a mood board? allows team and client to explore and make judgment about overall aesthetic good judgements at this phase can help the product to appeal to its target audience and to connect to, or stand out from, competitor products. 

   Why Mind Map?   Allows for the development of ideas.   can begin to explore which ideas are most fruitful - open up constructive possibilities.  can begin to explore various ways of developing ideas.  can identify ways that ideas might connect and combine. 

Examples: Blue sky thinking -  group get together with a piece of paper, any thoughts/ ideas are put on the paper.  Mind map - initial phase of planning, thoughts and ideas linked together.  Mood board - collection of images, materials, words, fonts and objects that create a feel for the project. SWOT analysis-  strengths weaknesses, opportunities and threats can reduce your initial ideas down to one idea that you take forward. 

Requirements: Implicit - something that's implied/suggested  Open - freedom for you to make decisions Constraints - limits  Explicit - directly stated 

Blue Sky Thinking -  a form of creative brainstorming . If there were absolutely no limits, no judgments and no consequences. 

Contractual brief -  a legal document, which is created between an employee and a client . pros - if things go wrong you can go back and look at it  cons - may require heavy work load, creativity  requird   Negotiated brief -  where the media company may possibly have a disagreement or a possible issue with the assignment/brief that they have been given and then negotiate with the client on how they can work their way around it while still sticking to the guidelines of the brief. pros - both sides contribute, brings in producers experience as well as clients  cons - could lead to disagreements, time consuming, client may have a fixed view on what they want Informal brief -  informal and  discussed verbally through meetings . pros - quick and easy, good option is you have a strong existing relationship cons - more potential for misunderstanding, details may be missed  Tender brief -  a more professional approach where a client will advert...

 1a)  2/4  1. unisex fashion  2. Allows them to create an avatar  3. Fully interactive 4. Choose and try their own outfits and body shapes  1b) 2/2 If the fashion company didn't have unisex clothes, this could cause some contraversy as people may feel that they can't wear certain types of clothes as it's no made for their gender. This can be a problem as it means less people would be buying their products, therefore they company gains less of a profit.  5) 1/3 One potential legal constraint that the team would need to consider when developing the avatar function is that people have to upload an image of themselves. This could be and issue because identity fraud could happen. Also people may not like how the app makes them look (weight, size etc). This may make feel feel self-conscious about themselves as they may think that's how everyone else sees them.  6) 5/6 1. Aurora will need to add in a function where you can add all the clothings you may w...

Legal issue –  something identified within the project that could potentially lead to breaking the law if not addressed.  For example a risk assessment is required for any  filming. Ethical issue –  something identified within the project that could potentially lead to complaints if not addressed.  For example, a lack of diversity in an audio-visual product could lead to complaints that hurt the company involved. Regulatory Bodies:   A Regulatory Body is appointed by the Government to establish national standards for qualifications and to ensure consistent compliance with them. •Advertising Standards Authority (ASA) -  the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). •British Board of Film Classification (BBFC) -  a non-governmental organisation founded by the British film industry in 1912 and responsible for the national classification and censorsh...

Revenue:  A term used within business to refer to the income (money coming into the business). Profit:  A term used within business to refer to the money made after costs have been paid for.  All money that exceeds the costs.  Revenue Stream:   Ways in which the company is making money . Revenue streams:   Sponsorship  – Money is paid by other organisations in order for their own brand to be associated with final media production.  This can involve the placement of brand name or logo on the final product, such as telling the viewer who a programme is sponsored by. Sponsors may also receive other benefits in return for their support (e.g. free access to or copies of the product). Crowdfunding  –   The product or idea is promoted via social media networks (such as Kickstarter).  It is then funded by public contributions. Contributors my be offered some benefit for their contributions (such as early access or e...

Requirements: updated back ground music  needs to be 20 - 40 seconds  need a camera - use different types of camera angles  need an editing software  need to create a website  needs to appeal to the target audience  parents consent for actors  risk assess the location  secondary appeal to parents - there the ones with the money  Potential Problems: Designer footwear for kids – advert has to be high-end, but also be fun for children . Young actors potentially not as reliable – may slow down the shoot 5 weeks is a quick turnaround for something like this Has to appeal in some way to adults who will be spending the money Can’t show dangerous things that children might imitate Targeting and established brand at a whole new audience Crowded market  Only target audience detail is age – have to appeal to gender, ethnicity, etc